In this project Brignetti Longoni Design Studio has developed a path for creating the image of Nextotum, a startup in the field of 3D printing.
Alongside the company, since its inception, it has been possible to develop a solid brand image and then formulate a communication strategy consistent with the brand.
The design involved the creation of the logo, payoff, advertising images, banners, corporate gadgets, and the brand: the Eugenio Mascot which derives from the XTO letters recognizable within the logo. It has immediately become an icon of the company, due to its ability to be adapted in different contexts, both digital and physical.
