FILOALFA involved the study in the realization of a communication and promotion campaign aimed at launching the latest natural-based Alfaplus technopolymer. The Alfaplus filament was advertised through the creation of two videos and social campaigns to highlight the characteristics of this material for 3D printing. In addition, layouts for events and trade fairs, as well as paper communication through flyers and advertising on sector magazines, have been planned. The formulation of Alfaplus not only respects the environment because it is completely organic, but also has high mechanical and heat resistance characteristics. The communication of this material highlights these characteristics, combining the seriousness and reliability of the FILOALFA brand with the modernity and versatility of the material.