Design of the new website for FILOALFA, the Italian 3d printing company.
The project started with market and competitors analysis to identify common strengths and weaknesses. Then a unique sitemap has been developed, alongside the Experience Design. The new graphics interface and visuals had been developed according to FILOALFA corporate storytelling.
The main part consisted of the realization of the final wireframe and contents, like images, icons, color palettes and texts, that were then implemented by programmers by Magellano.
Particular attention was given to the UX of e-commerce, which involves thousands of products now grouped and made available with ease.