The Studio has collaborated with FILOALFA, Italian leader in the production of filaments for 3D printing, for a complete review of their digital presence which has also led to the creation of the new website with e-commerce. After the first phase of market analysis, the strengths of the brand were identified to enhance them in the design of the new sitemap and experience design. The goal was to make the browsing experience simple for users but at the same time rich and thorough. For this reason, both the graphic design and the contents have been designed and created in line with the corporate storytelling of FILOALFA: images, icons, color palettes, graphics, texts, offer the user an immersive and engaging experience. Particular attention has been given to the e-commerce UX, which involves thousands of product variables, now grouped together and made available with ease. After the wireframe design and all digital content, the site and e-commerce were implemented by the developers of Magellano.