SEO in a nutshell

What is SEO? How does it work? Why is it useful to have an effective SEO for your website?

These are questions that you will surely ask yourself and that led you to find this page, so let’s try to clarify and understand what SEO is and what it is for.

SEO – acronym for Search Engine Optimization

SEO is the language you need to use to make search engines (such as Google and Bing) correctly interpret your website.
A good SEO, in fact, allows the search engines to understand what the proposed contents are, what kind of services are offered by your company or your products for sale. Once this information is understood, search engines will show your website to interested people, and therefore to an audience of potential customers.

For example, when a user performs an online search by typing a keyword or phrase related to an activity, a website with good SEO will be more likely to appear among the first search results.

IN-DEPTH: A high ranking in search engines is not an acquired right. Google, for example, continually revises the rankings for each keyword, and often updates in the analysis algorithms alter the positioning of the websites.
Effective SEO allows you to optimize your website and get high rankings on search engine pages. For this reason it is important to periodically review all the most important keywords related to your business and check if your site appears at least on the first page.

"Effective SEO allows you to optimize your website and get high rankings on search engine pages."

So how do I appear in Google’s first results?

Search engines show paid ads among the top results, while those immediately below (organic search) are there because they are considered the most relevant based on the research carried out.

The search engines, following specific formulas and algorithms, show the websites that they consider most interesting based on some features:

  1. New content
    Inserting unpublished content on your website and therefore carrying out a constant update is one of the features that search engines positively evaluate.
  2. Positive reviews
    The popularity of your website is measured by search engines also thanks to the judgment given by your own users or other websites.
  3. Geolocation
    If a user carries out a search from Germany, he will not get the same results as one found in Italy. To reach customers close to you, it is useful to report to Google or Bing your geographical location or your area of ‚Äč‚Äčintervention.
  4. Keywords
    Last and perhaps most important element of evaluation of search engines are the keywords. Search engines analyze the words entered in the code of your website to identify those with the greatest correspondence with the search performed.

IN-DEPTH: Having good SEO therefore means having thought of all this while creating the website and continuing to carry out updates to maintain a good reputation in the eyes of search engines.

The more your site will be interesting, relevant in content and unique, the more the search engines will place it at the top in organic search.

Keep an eye on what the search engines are interested in and your website will reach the top in search results!

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